Noah Wildlife Fund
In response to the biodiversity loss crisis in the Amazon rainforest, the Noah Project aimed to attract more users and raise funds to put in real efforts for environmental conservation. The design seeks to reconnect urban citizens to wildlife to increase their ecological awareness and biospheric value and ultimately encourage them to contribute to conservation.
Role Independent Project
Project Duration 09/2022 - 12/2022
System / Product Design
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About the Project
Research
Insights & Design Goal
Design Process
Prototyping
Final Design
Conclusion
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About the Project
Since 1970, wildlife populations in Latin America and the Caribbean have declined by an average of 94%. This region contains one of the world's most important biodiversity ecosystems — the Amazon rainforest. A properly functioning Amazon can sequester carbon to help the rising temperature stay within 1.5 degrees Celsius. Once biodiversity and environmental losses in the Amazon reach 20%–25%, the rainforest will cease to function. According to the Brazilian government, if this rate continues, the Amazon forest will reach a tipping point within the next decade.
Biodiversity Loss and Deforestation
Biodiversity encompasses all varieties of flora and fauna, their habitats, and genetic diversities within and between species. Our planet is home to approximately 8.7 million species, with tropical zones housing the majority of biodiversity. Yet, mankind demolishes tropical rainforests to accommodate the escalating global populace. Research indicates that over 90% of biodiversity reduction is associated with the extraction and refinement of natural assets. The reduction scale fluctuates between regions and species; Latin America has seen the most significant regional decrease in typical population density (94%), whereas global freshwater species populations have borne the brunt of the overall decrease (83%).
People Living in Cities are Disconnected From Nature
In metropolitan areas, humans have fully transformed nature into artificial infrastructure. The study discovered a gap between city dwellers' environmental awareness and behaviors. This disconnect is mainly caused by city dwellers' inability to imagine their actions’ impact on distant natural environments.
Case Study: New York City
Taking New York City as a case study, we can see that the city's infrastructure maintains almost no green and natural environment.
Urban Citizens' Extinction of Experience with Nature
With over 70% of the global human population predicted to live in cities within 30 years (WHO, 2016a), opportunities for people to interact with nature have declined over the past century. Conservation attitudes and behaviors largely depend on experiences with nature, and this “extinction of experience” (EOE) threatens biodiversity conservation. According to research, up to 72% of NYC citizens lack nature experience in their lives. In urban environments, exposure to nature is more complex and versatile than often portrayed.
Design Problem
Goal
Products and Service Site Map
Noah, as a three-party system, provides a service that connects Amazon's endangered species and the users to reach our goals.
Design Criteria
Three important design criteria for both digital and physical products will aid in reaching our goal and making the system work.
Design Proposals
Design Refinement & Prototyping
Final Design
20 Creative Sticker Designs
Sticker Design
Noah App
Integrating Augmented Reality
By scanning the Noah AR sticker with Noah APP, the user can see a animated animal or plant that they purchased.
Process: Animated CAD Model with Vyforia Engine
The process of how the animated AR animal was done by experimenting with CGI 3D and Vuforia engine.
Cite Map
Scanning Page Iteractions
Main Functions
Conclusion
The Noah Project serves as a progressive solution to the urgent issue of biodiversity loss in the Amazon rainforest, with its core aim of connecting city residents and wildlife via technology-aided explorations of nature. Capitalizing on shocking data on species dwindling and habitat loss, the project works to inspire a critical perception of urgency and a high biospheric value among individuals. Through the utilization of an engaging AR experience, the project motivates urban inhabitants to participate in and support conservation initiatives, cultivating a globally conscious and pro-active environmental community. This endeavor addresses not only the pressing requirement for heightened environmental responsibility, but also symbolizes a futuristic strategy for securing our planet's biodiversity for coming generations.
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